In today’s dental environment and with COVID-19 upon us, we are all currently living and have lived through an unprecedented time in human history. What we do now as we have come back to our offices, will impact our future and how well we do. It must be “Unprecedented Practice Action for Unprecedented Times!” With this you must stand out from the crowd in a super, awesome, and remarkable way to differentiate yourself from the competition. Hence, a Purple Cow rather than all of the usual black and white cows. You must become the Purple-Cow-Wow-Now of what and all that you do! And further, if your business acumen is not on par with your clinical skill, you will not super
succeed to the level that you would like,
and to the level that you and your team deserve!
You must always do what is right for the patient with your clinical hat on first, but worn almost at the same time is your CEO hat, and depending on what you are doing, it is often worn first. You are, and must become not the dentist in your dental practice, but the CEO of your dental business!
. Developing your Purple Cows and what are called your “Purple-Cow-Wows!” are all done and accomplished at bi-annual “PBRs!” – for the Pick Business-Team-Building Retreats! It is where you become a Fortune 500 Dental Business, and also become one of the Fortune 100 Best Dental Companies to Work For! This will all be discussed along with the power of video and live social media. You must think in and out of the box like you have never seen or done before. And it can all be done Virtual if need be!
. In addition to the above Dr. Pick will discuss many awesome actions that the majority of dental businesses do not do, but absolutely should do. And these actions work in an
. Purple-Cow-Wow-Now! and Purple Cow PBR’s lead to new patients through the door, wonderful growth, a building of your brand, getting goals to work, and a wonderful motivation of you and your team! You will earn more and work less, with less stress.
All of the above principles can be effectively implemented immediately upon your return to your practice.......No! - it is now your Dental Business.